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Central Bank of the UAE · Rulebook
CBUAE Telemarketing Regulation

Central Bank of the UAE — Regulation on Telemarketing by Licensed Financial Institutions,
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Every chapter and article of CBUAE Telemarketing Regulation from the Central Bank of the UAE, with a plain-English summary of each. Ask a question and get an answer cited to the exact article.

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24

Articles

3

Chapters

CBotU

Issuing authority

AI

Cited answers from article text

Central Bank of the UAE — Regulation on Telemarketing by Licensed Financial Institutions is one of the rulebooks issued by the Central Bank of the UAE. For compliance officers, legal teams, and advisors working under this regime, finding the right article quickly matters. Lexara indexes the full text of CBUAE Telemarketing Regulation and makes it searchable two ways: full-text and keyword search for rapid lookup, and AI Explorer for natural-language questions answered with citations to the exact article.

CBUAE Telemarketing Regulation contents

24 articles in 3 chapters, each with a plain-English summary by Arakan. The full text of every article is in the Laws Browser.

Part 1 - Telemarketing Requirements

14 articles
  1. Article 2 - Prior Approval Requirement

    Licensed financial institutions must secure written Board approval for telemarketing activities and obtain Central Bank approval if required for specific cases.

  2. Article 3.1-3.4Article 3 - Training Requirements (Content and Frequency)

    Telemarketers must complete 15 hours of training on ethics and customer privacy before marketing, with annual refresher training required.

  3. Article 3.5-3.6Article 3 - Reporting of Training

    Licensed financial institutions must report telemarketing training courses to the Central Bank regularly, as per prescribed format and frequency when requested.

  4. Article 4 - Procedures and Policies for Telemarketers

    LFIs must establish internal policies for telemarketing and train telemarketers on these procedures before conducting telemarketing.

  5. Article 5 - Telemarketing Scripts

    LFIs must create concise telemarketing scripts and submit them to the Central Bank for approval and modifications.

  6. Article 6 - List of Telemarketers and Authorised Channels

    Licensed financial institutions must maintain a list of authorized telemarketing channels and ensure compliance with registration and disclosure requirements.

  7. Article 7 - Obtaining Consent

    LFIs must obtain clear customer consent for telemarketing, ensuring terms are understandable and targeting only legally aged customers.

  8. Article 8.1-8.2Article 8 - Methods and Content Requirements for Obtaining Consent

    LFIs must obtain explicit customer consent through specified methods, ensuring clear information, voluntary agreement, and a straightforward opt-out mechanism.

  9. Article 8.3Article 8 - Consent Withdrawal

    Upon a customer's consent withdrawal, the LFI must stop all contact and remove the customer's details from its telemarketing list.

  10. Article 9 - Do Not Call Registry (DNCR)

    LFIs must ensure telemarketers access the Do Not Call Registry, avoid contacting listed customers, and publish guides for complaint submission and DNCR registration.

  11. Article 10.1-10.3, 10.5Article 10 - Telemarketing Log and Records

    Licensed financial institutions must maintain a Telemarketing log capturing specific details, check for compliance, and inform customers about recordings.

  12. Article 10.4Article 10 - Record Retention

    Licensed financial institutions must keep telemarketing records for a minimum of 5 years in the format required by the Central Bank.

  13. Article 10.4-retRecord Retention — Telemarketing log and related records

    Telemarketing logs and related records must be retained for a minimum of 5 years from the date of record creation.

  14. Article 11 - Reporting Requirements

    LFIs must submit an annual report on telemarketing activities to the Central Bank within 30 days of year-end, providing requested Telemarketing-related information.

Part 2 - Telemarketing Controls

6 articles
  1. Article 12 - Ethical Telemarketing

    Telemarketers must maintain integrity and honesty, avoid misleading claims, and adhere to legal standards when contacting vulnerable consumers.

  2. Article 13 - Telemarketing Information

    Telemarketers are required to disclose key information at the start of calls, confirm accessibility, and avoid misleading statements during communications.

  3. Article 14 - Telemarketing Termination

    Telemarketing calls must stop immediately upon customer request and cannot target customers who previously opted out.

  4. Article 15 - Telemarketing Time and Frequency

    Telemarketing calls can only occur between 9:00 AM and 6:00 PM and must respect customer preferences regarding timing and frequency.

  5. Article 16 - Automated Communication Systems (Robocalls) and AI

    For telemarketing using automated systems, firms must disconnect unanswered calls quickly and ensure compliance with legal standards for AI use.

  6. Article 17 - Unwanted Telemarketing Communications

    Financial institutions must inform customers of their rights to complain about unwanted telemarketing and provide clear complaint-handling guidance.

Part 3 - General Provisions

4 articles
  1. Article 18 - Data Privacy and Data Protection

    Licensed Financial Institutions (LFIs) must implement strong security measures to protect Customer data and can only share it with consent and in compliance with laws.

  2. Article 19 - Compliance Requirements

    An LFI must ensure telemarketers and third-party services comply with regulations, conduct annual audits, and adhere to Central Bank telemarketing controls.

  3. Article 20 - Violations and Enforcement

    Violations of Telemarketing Regulation may lead to Central Bank sanctions, and LFIs must comply with procedures for appeals against penalties.

  4. Article 24.2Article 24 - Transitional Implementation Deadline

    LFIs must comply with Telemarketing Regulation measures within ninety days of its effective date.

What CBUAE Telemarketing Regulation covers

CBUAE Telemarketing Regulation's 24 indexed articles break down by obligation type as follows.

Compliance — 7 articles

Compliance/Operations — 4 articles

Compliance/Sales — 4 articles

Compliance/Board — 1 article

Compliance/HR — 1 article

Compliance/Marketing — 1 article

Topics covered

CBUAE Telemarketing Regulation spans the following regulatory topics, as tagged by Lexara.

cbuae

consumer protection

telemarketing

marketing

conduct

AI Explorer: ask a question about CBUAE Telemarketing Regulation

Instead of reading through CBUAE Telemarketing Regulation article by article, Lexara's AI Explorer lets you ask a question in plain English and get a cited answer — with the specific article referenced.

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Cross-reference CBUAE Telemarketing Regulation against other Central Bank of the UAE rulebooks in a single query

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Common questions

What is Central Bank of the UAE — Regulation on Telemarketing by Licensed Financial Institutions?

Central Bank of the UAE — Regulation on Telemarketing by Licensed Financial Institutions is issued by the Central Bank of the UAE. It has 24 articles across 3 chapters.

What does CBUAE Telemarketing Regulation cover?

It is organised into: Part 1 - Telemarketing Requirements; Part 2 - Telemarketing Controls; Part 3 - General Provisions.

Who issues CBUAE Telemarketing Regulation?

The Central Bank of the UAE. Always check the authority's official publication for the binding text.

Can I search CBUAE Telemarketing Regulation and ask questions about it?

Yes. Lexara searches the full text of all 24 articles and answers plain-English questions with a citation to the exact article.

Source and use

Laws and regulations are issued and published by the relevant UAE authorities; always rely on the official text. Summaries on this page are for information only and are not legal advice.

The selection, arrangement and summaries of this library are Arakan's own work and are protected under UAE Federal Decree-Law No. 38 of 2021 on Copyright and Neighbouring Rights. Automated scraping, bulk copying or republishing of this content without Arakan's written permission is prohibited and may be an offence under UAE Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrimes. See the Terms of Service, Section 5.

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