Telemarketing Regulation

CBUAE's first dedicated telemarketing rulebook for banks, insurers, reinsurers and other licensed financial institutions, requiring board approval before telemarketing, at least 15 hours of telemarketer training, prior express consent capturing customer channel/language/product preferences, Do-Not-Call Registry (DNCR) compliance, call-timing limits (9am-6pm, max once daily/twice weekly per customer), mandatory call-opening disclosures, five-year record retention and annual reporting to CBUAE. Institutions were given a 90-day implementation window from the effective date.

What firms should do

Yes — obtain Board approval for telemarketing activity, train telemarketing staff, and implement DNCR/consent/record-keeping controls

Regulator: Central Bank of the UAE
Type: New Regulation/Standard
Status: Final/In Force
Published: 19 Feb 2026
Takes effect: 31 Mar 2026
Reference: Circular No. 3/2026
Topic: Consumer Protection
Impact: Medium

Read it on the regulator's website

Found automatically on the regulator's website and summarised by AI by Arakan Lexara. Not legal advice; check the official source before relying on it.

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